Words Matter! Words Matter!

How many people perceive us and our ideas are coloured by what we say and how they align with our actions and intent. Most of us do not have ill intent. We do not mean to be as abrupt, contemptuous, aloof, or condescending, but at times, and usually, when the stakes are high, we are.

Words can align us with our intended audience, or they can repel people quickly and permanently. The choice of words can seem benign and correct in your mind, but to your audience, they can grate and create situations where people tune out and ignore you completely.

READ THE BEN BAKER’S FULL ARTICLE ON THE MAVERICK PARADOX HERE