Brevity is Your Ally

Brevity is Your Ally. A few months ago, I read a post by Seth Godin called Rewrite for Humans. Now, what I love about Seth, besides his way of looking at the world of marketing and communication, is his ability to use enough words to make his point eloquently and no more.

His daily posts are read, digested, and learned from in two minutes or less, and I have started my day out reading his musings for as long as I can remember.

The concept of brevity got me thinking about the Mark Twain quote,

“I DIDN’T HAVE TIME TO WRITE YOU A SHORT LETTER, SO I WROTE YOU A LONG ONE.”

Words are thought-provoking, and we should be deliberate and not waste them. With the right words directed at the right audience, impact, understanding, and action occur.

READ THE FULL ARTICLE BY BEN BAKER ON THE MAVERICK PARADOX HERE