YouTube for Business: Visibility, Not Just Views
YouTube isn’t just cat videos and clickbait. For caregiving-focused businesses and creators, it’s a powerful tool to build trust, explain products, and connect with real people who are searching for help.
In this Office Hours session, we’ll break down how to use both long-form videos and Shorts to grow your reach and make an impact—without turning your content into an infomercial.
We’ll cover:
🎯 Why YouTube is one of the most powerful platforms for visibility and credibility
📹 The difference between long-form videos and Shorts and when to use each
🧠 How to create helpful, engaging content for people actively searching for caregiving solutions
🚫 What not to do (like selling too hard or uploading without strategy)
💡 Tips to repurpose content across platforms and stay consistent without burning out
Designed for:
Businesses serving caregivers and care professionals
Product reps, educators, and health content creators
Anyone feeling overwhelmed by YouTube and unsure how to start—or grow
📢 Don’t chase viral. Focus on value and YouTube will work for you!