Why Social Media Matters for Your Business
Confused by how social media fits into your business strategy? You’re not alone and that’s exactly why this session exists. Join Syya's Office Hours for a friendly, business-focused breakdown of why social media isn’t just for selfies or influencers, it’s a strategic powerhouse for brand visibility, connection, and growth.
We’re influencing the RIGHT people for your great products: In this conversational session, you’ll learn:
Why your business needs social media. Yes, B2B and B2C BOTH need love.
How social media differs from traditional marketing (and why that matters)
Which platforms actually work for professionals in caregiving, adaptive equipment, and health-related industries
What “being present” on social really means (hint: it's not just posting random pics)
How to build trust, reach new audiences, and grow your impact even with a small following or budget
🎯 Even if you are on a social media platform daily, this is designed for:
Anyone wondering “Do I really need this?”
Those just getting started on LinkedIn, Facebook, Instagram, or YouTube
Anyone tired of guessing and ready for a practical, no-fluff explanation