📣 Meta 101: Facebook & Instagram. Same Family, Different Vibe
Facebook and Instagram might share a last name (Meta), but they don’t speak to the same crowd and your content strategy shouldn’t either.
In this Office Hours session, we’re diving into Meta 101 to help you better understand how to use Facebook and Instagram effectively for your business, without the overwhelm.
You’ll learn:
🎯 The key differences between Facebook and Instagram audiences
📊 What types of posts perform best on each platform (and why)
👀 How to peek behind the curtain using Meta for Business tools
🛠️ Time-saving tips to manage both platforms without doubling your workload
🔍 How to reach caregivers, clinicians, or customers where they actually are
Perfect for:
Everyone in the caregiving and adaptive equipment space
Anyone confused about which platform to focus on and how to avoid spinning their wheels
Beginners looking to make sense of posting, boosting, and audience insights
💡No experience needed! Just bring your curiosity (and maybe your login).